"Best of the Web" - Forbes, April, 2003.

"The Best 15 Financial Websites for Investors"  - Barron's, October 21, 2001.

"How to Seal A Great Bond Deal" -- Business Week, May 24, 1999.

"One of the 10 most valuable financial sites on the Web"-- Smart Money - the Wall Street Journal Magazine of Personal Investing - June, 1997.

BondsOnline™: "Your source for fixed income investing".  A wide array of resources for investors in US Treasury bonds, municipal bonds, corporate bonds, and Savings Bonds, including intra day municipal and Treasury bond market news, The Bond Professor Question and Answer Forum, and links to valuable investing resources.

Our Audience
BondsOnline™ reaches an upscale audience of high net worth individuals, small institutional investors, securities issuers and financial professionals (financial advisors, brokers, CPAs, and attorneys) that are not users of high cost, real-time, financial information services.

Readers are attracted to BondsOnline™ from three groups. Many are stock market investors who lack sufficient knowledge of fixed income investing and are seeking information and diversification opportunities. They are attracted to The Bond Professor Q & A forum, articles, and the high quality content from our Content Partners. A second group is comprised of higher end bond market investors and professionals using specific, frequently updated information.  The third group comprises retail securities professionals that are directed to the site by their customers (a customer sees a security offered, or an investment idea,  within BondsOnline and  calls his broker.  The broker finds BondsOnline and the resources that  help her serve her clients).

Ranking in the top 10 spots of all of the Internet search engines, and among the top 5 spots with the major search engines, readers easily find us.  In fact, the popularity of the site ranks in the top one and one-half percent of all websites,  as measured by the number of links to it from other sites.

Advertising Opportunities
BondsOnline™ presents two ways to advertise:

Display advertising provides the opportunity to present a sponsor's ad within a rotating ad frame to be viewed at all times that a viewer is in the site. Fixed ad placements at the top of individual content pages provide additional coverage to all viewers, including those that may not see the main page frames because they are accessing certain pages from search engines, they have marked specific pages for continual use, or they are using an older browser.

Proprietary content as advertising. We work with certain content providers to incorporate their content into our site, which, through links, directs viewers to the sponsoring partner's site. Contact us for more information.

Rates and Impressions
Current rates are $36 per 1,000 guaranteed impressions, and $22 per 1,000 guaranteed impressions for buttons, with a 15% agency discount. We accept and run ads ranging from a minimum 25,000 impressions per month to a maximum of 300,000 per month. Ads will run until the guaranteed number is achieved.

Newsletter Sponsorship:  We  offer a sponsorship in the form of a banner or button for our monthly newsletter. A sample is shown at http://www.bondsonline.com/articles/BondsOnline020102.htm.  Rates:  $.14 per subscriber for a small button ad or text insertion.

Payment terms are net 30 days.  

Commitment Period: 1 month minimum, or until impressions are fulfilled.

Technical Information
Ad size in Pixels:     468 x 60   (industry standard)     |    File Format: GIF or JPG (GIF preferred)

Ad Placement
Placement is negotiable, depending on available space.  The ad appears at the bottom, in a frame of rotating ad banners, and / or in the center of the page directly below our site banners on each BondsOnline™ page.

Special Ad Placement: placement on specific pages is available.

Link: to your designated Web page.

Fixed or Rotating: advertisements rotate on the bottom frame, and are fixed on the individual pages.

Closing Date for Creative Materials: 1 week prior preferred

CONTACT:
David Landes, CEO
dlandes@bondsonline.com
(206) 236-3040