Gold Avenue Review

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Gold, silver, platinum, and palladium offer a unique investment opportunity. Many financial experts recommend diversifying your portfolio and holding some of these metals in it to hedge against inflation, protect you against stock market volatility, and prepare for financial success if your retirement years.

If you've done a quick online search looking for a company to help you reach your precious metals investment goals, you may have noticed that there seem to be endless options. This can certainly make it difficult to decide who to work with.

Gold Avenue is one company you may have come across in your searched. If you'd like to learn more about Gold Avenue, the services they offer, and their reputation with past customers, keep reading! We'll share the information you'll want to learn before deciding whether Gold Avenue is the company you'll want to work with.

  • Product: Precious Metals
  • Owner: Alessandro Soldati (CEO)
  • Overall Rating: 3.5/5

Important to mention before we go more in depth with this review!

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About Gold Avenue

Gold Avenue Review

Gold Avenue's website shares that they are the official online retailer of the MKS PAMP GROUP. The MKS PAMP GROUP has over 60 years in the precious metals industry and employs over 700 people in its 15 offices across the globe.

Gold Avenue's team is made up of 20 precious metals investment experts who aim to help each of their customers make the right financial decisions based on their needs. Alessandro Soldati is the company's Chief Executive Officer and Omar Liess is the Chairman of the Board.

Precious Metals

Gold Avenue offers investors the opportunity to purchase gold, silver, platinum, and palladium coins and bars. They offer a number of different options, including:


❑ Coins

Gold Avenue Review
  • Canadian Maple Leaf Gold Coins
  • Austrian Philharmonic Gold Coins
  • American Eagle Gold Coins
  • American Buffalo Gold Coins
  • South African Krugerrand Gold Coins
  • Fine Gold 900.0 – 40 France Napoleon Tete Lauree Empire 1812 Coin
  • Fine Gold 900.0 – 20 Swiss Francs Helvetia Vreneli Coin (mixed years)

❑ Bars

  • PAMP Suisse 1 oz Gold Bars
  • PAMP Suisse 50 gram Gold Bars
  • PAMP Suisse 100 gram Gold Bars
  • PAMP Suisse 1 kilo Gold Bars


❑ Coins

Gold Avenue Review
  • Canadian Maple Leaf Silver Coins
  • American Eagle Silver Coins
  • Austrian Philharmonic Silver Coins
  • South African Krugerrand Silver Coins
  • British Britannia Silver Coins

❑ Bars

  • PAMP Suisse 100 gram Silver Bars
  • PAMP Suisse 1 oz Silver Bars
  • PAMP Suisse 1 kilo Silver Bars


❑ Coins

Gold Avenue Review
  • American Eagle Platinum Coins
  • Canadian Maple Leaf Platinum Coins
  • Austrian Philharmonic Platinum Coins
  • British Britannia Platinum Coins

❑ Bars

  • PAMP Suisse 1 oz Platinum Bars
  • PAMP Suisse 1 gram Platinum Bars
  • PAMP Suisse 5 gram Platinum Bars


❑ Coins

  • Canadian Maple Leaf Palladium Coins

❑ Bars

Gold Avenue Review
  • PAMP Suisse 1 gram Palladium Bars
  • PAMP Suisse 10 gram Palladium Bars
  • PAMP Suisse 1 oz Palladium Bars

Storage Solutions

Gold Avenue Review

Gold Avenue can ship your precious metals directly to you, or you can choose to use their secure storage option. Metals are stored outside of the banking system in fully allocated and secure storage facilities in Swiss AAA vaults.

When you store your metals with Gold Avenue, you can feel confident that they are secure. All metals are fully insured against damage, loss or theft. Should you decide you wish to sell your metals that are being stored, you can also do so at any point with 0% commission being charged. Your precious metals are always yours, and you can request to have them delivered to you at any point.

Are There Any Red Flags for Gold Avenue?

Gold Avenue Review

We strongly believe in looking up reviews from past customers to learn more about how a business operates and treats its customers. Descriptions on a website can be misleading and only present the image a company wants you to see. But, when you read reviews from real customers, you can gain a deeper insight into how you'll likely be treated, should you choose to be a customer.

While we were working on this review of Gold Avenue, we look up reviews for the company through the Better Business Bureau, the Business Consumer Alliance, TrustLink, and Trustpilot. These are our four favorite review sites; they are all well-established and trusted online resources.

We were not able to find any reviews for Gold Avenue through the BBB, Business Consumer Alliance, or TrustLink. Trustpilot was the only site where we could find reviews.

Limited reviews don't always indicate a poor company. However, it doesn't give you the same confidence that you would feel if you found a highly rated business on all four of these sites (and there are many gold investment companies that meet these criteria).

  • Better Business Bureau: Not rated; not a BBB Accredited Business
  • Business Consumer Alliance: Not rated
  • TrustLink: Not rated
  • Trustpilot: 4.6/5 (with about 750 reviews)

Is Gold Avenue a Scam?

Gold Avenue Review

No, from our research, Gold Avenue does not appear to be a scam. They seem to be a legitimate company that offers the services advertised on the website.

However, after reviewing Gold Avenue, we don't feel like they offer the best solution for those looking to invest in precious metals. First, while there are reviews for Gold Avenue available through Trustpilot, we could not find reviews for the company through any of our other most trusted review sites.

As we shared above, a lack of reviews doesn't necessarily mean that you can't trust a company, but it does not help to make you feel more confident about your decision to do so. Gold Avenue also is not a BBB accredited business.

There are many other online gold investment companies that have hundreds (or even thousands) of reviews through these sites, and many of them have also earned accreditation through the Better Business Bureau.

After looking through the Gold Avenue website, it also does not appear that this company offers IRA services. Adding gold and silver to a precious metals IRA is one of the top ways to invest in these metals while also enjoying the tax benefits IRA holders receive. Even if you aren't looking to set up a precious metals IRA now, you may change your mind in the future, and it would be nice to find one trusted company to work with for all your investment needs.

Overall, we feel like there are better precious metals investment companies out there. Many of these companies offer IRA services, are BBB accredited, and come more highly reviewed by past customers than Gold Avenue.


  • Gold Avenue is the online retailer for the MKS PAMP GROUP that has more than 60 years of experience.
  • They offer a nice selection of gold, silver, platinum, and palladium coins and bars.
  • Secure storage options are available.
  • Vault storage is fully insured.
  • You can sell your metals in storage without paying commissions.


  • You can invest in gold, silver, platinum, and palladium.
  • Gold Avenue offers secure storage options.
  • If you decide to resell your metals in storage, you won't be charged any commissions.


  • There aren't as many reviews for Gold Avenue as you'll find for other precious metals investment companies.
  • Gold Avenue is not a BBB accredited business.
  • They don't offer IRA services.

Final Verdict

If you're looking to invest in precious metals, we think you're making a wise move towards securing your financial future. However, we don't think choosing to work with Gold Avenue would be such a wise move. The company doesn't offer IRA services, isn't accredited by the Better Business Bureau, and doesn't have as many reviews as many other gold investment companies. We think a bit more research will reveal other better options to consider working with.

Although we do think that Gold Avenue is a solid company, we believe that there are better companies out there to make your investment with.

===> See our top 5 recommended companies here (for IRAs AND non IRAs)

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