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About Swiss America

Swiss America is a trading corporation that has specialized in precious metals since 1982. They believe that it's smart for investors to tie a small portion of their assets to precious metals. These metals can be easily liquidated, safely stored, and have the potential for investment profit. In addition, they allow for greater fiscal privacy.

The company provides a wide range of educational services to clients. They aim to answer client questions and give people enough information to be empowered to make their own financial decisions.

Company Management

The President and CEO of the company is Dean Heskin. He has been working with the company since 1992, having started as an account executive and worked his way up to CEO as of 2012.

Dean has given numerous interviews and talks to media outlets like Fox News, CBS MarketWatch, and Real Money Perspectives. His thoughts are sought after since he's spent so many decades working successfully in the precious metals industry.

Craig Smith is the company founder. In 1982, he started operating the business from his bedroom with a budget of 50 dollars. Since then, the firm has become one of the biggest and best-reviewed in the precious metals industry. The company adheres strictly to his principles of safety and consumer education.

Gold Leaders

The goal of the company's management was to create a national firm that can help protect people's assets from inflation, economic volatility, and other hazards. The mission is to rekindle a belief in the American Dream.

The company doesn't focus on selling products. They focus on why they believe gold ownership is essential. Every aspect of their messaging is geared toward this one thing. Instead of selling a too-good-to-be-true story, they give honest thoughts on the market, the economy, the risks of investments, and the potential rewards.

In keeping with this, the company's website is a huge database of precious metals and economic information. The staff publishes white papers, articles, research reports, and blogs. There are even videos that you can watch to learn quick pointers about the precious metals industry without falling asleep.

The company says that their goal is to teach people about how they can secure their money for the future. By giving people a realistic look at the precious metals industry and the economy at large, they empower individuals to make the right choice for their financial future.

The staff cares about people owning gold because gold doesn't lose its value. It has been traded for millenniums and has never stopped being considered a precious commodity. Though the price may fluctuate up and down as different global factors change, precious metals have more security than paper money.

An Educational Resource

The company states very plainly on their website that their main priority is not to make a lot of sales. Instead, it's to tell potential customers about the benefits and risks of different investment strategies. It's to educate people about how they can take control of their financial future.

Not only do they cover the basics of precious metals investment, but they monitor the global economic situation and publish thinkpieces regarding how different global events might affect the price of precious metals.

With the advent of the internet, it's easier than ever to purchase precious metals for your investment portfolio or retirement account. But the internet is full of misinformation, too. Scammers abound, and there are plenty of legitimate dealerships that use unethical sales tactics anyway.

Swiss America tries to educate people before they make any purchase, so they're able to recognize a trap when they see it. Whether or not you invest with this company, they want to make sure that you know how to choose the right company for the future.

Getting Started with the Company

If you do decide that you want to choose this company to invest in, you'll be given a dedicated representative for your case. This representative will listen to your needs, offer recommendations, and explain why they believe these are the best choices. Every person will be given a unique recommendation based on their goals and needs.

After your funds are transferred, your chosen coins are "locked" at the current market price. They will be shipped with registered and insured packaging through the US Postal Service.

Once the coins arrive, you'll be able to log onto your Swiss America account and view your online portfolio. This will give you updates regarding the worth of your investment over time. Your representative can also give you an evaluation of your portfolio and suggest adjustments as time goes on.

And when it's time to liquidate, you can simply send the coins back to the company and get cash for them in return.

Is Swiss America a Scam?

Swiss America is not a scam. The company has been in business for almost 40 years, is accredited with the Better Business Bureau, and holds an A+ rating for excellent conduct. Not only that, but there are a whopping 107 customer reviews on the BBB website, and there's an average of 4.87 out of 5 stars.

That means that most customers have had an impeccable experience when working with this company. And there have been zero complaints filed. Sometimes a lack of complaints is suspicious, especially if a company doesn't have many online reviews. But Swiss America has enough consumer feedback that we believe they might truly have no complaints.

Customer Praise

Let's take a look at some of the positive things that customers have to say about Swiss America.

The most recent reviewer says that he was extremely happy with the entire order process, all the way from his first call to actual receipt of the product. The customer service representatives answered his questions and processed his order quickly. He loved the coins he received.

Another person said that he was just starting to invest in silver and didn't know much about the industry to start. His dedicated account manager had a lot of knowledge and helpful advice. The customer was also happy that he could find out about his order status quickly, and that his account manager followed up to be sure he liked the products.

One person stated that the company had a professional and efficient procedure, while the customer remained supported every step of the way. He said he would happily work with the company again.

Another reviewer specifically named their customer service representative as being one of the most helpful people they'd ever talked to. Apparently the person returned calls quickly, had answers for all of the customer's questions, and sent the order right away.

One reviewer cited the honesty of the company. They said that the professionalism was unmatched both times they'd made a purchase. The order shipped quickly and the staff was all very knowledgeable and upfront about the benefits and risks of investment.

Pros & Cons of Swiss America

Final Verdict

Swiss America is a long-lived company that continues to hold an edge over a lot of the competition. While their online marketplace is relatively limited, they focus on giving customers the educational tools they need to succeed.

Not only will you find quick guides to precious metals investing, you'll also find video essays, research papers, in depth articles, blog posts about current events, and advice on a huge number of global economic factors. You'll learn how gold performs in comparison to the stock market, along with why so many investors choose to invest their wealth in precious metals.

Do we recommend actually making a purchase with this company? That depends. They do have unanimously praised customer service, and people have reported being extremely happy with their items. But they might not have the lowest industry prices. It's always best to double check with the competition.

In addition, they might not have IRA services. If you're looking to open a precious metals IRA, it's best to look for a company that specializes. That way, you have someone who can streamline the paperwork and hassle for you.

You can get a free gold investment kit from our #1 recommended precious metals investment company above, or you can checkout our top 5 recommended companies below...